Food packages are the weapons in the war to win a consumer's loyalty. With the huge investment required to develop new and compete with older brands, strategies are employed that would rival many military operations. Food Wrap is a profusely visual record of the contemporary packages that transcend the commonplace--the concepts are smart, the designs are beautiful, and what's more, they possess real appetite appeal.
REVIEWS
****** - Verified Buyer
4.5
I was disappointed for two reasons: this is not a textbook of "packages that sell"--it's an exhibit of interesting and edgy packaging that may or may not "sell". My biggest problem with the book was that the text was VERY hard to read because there was no punctuation! It's amazing what commas can do, and I finally gave up trying to read and reread passages that had no punctuation except a period now and then. And I guess I was expecting to learn some of the basic and almost subliminal techniques of packaging that break through the clutter and sell a product. I pretty much flipped through the book in less than 1/2 hour and haven't picked it up since.
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